Britney ajeluttaa tänään faneja hienossa “Britmobilessa”, jossa he voivat kuunnella Pretty Girlsiä ja voittaa liput Vegasiin. Mahtava idea! Sinkku julkaistaan virallisesti huomenna!
Well, this is original!
Britney Spears is using a novel method to give fans an early listen to her new single: today only, select folks in Los Angeles will be able to hear “Pretty Girls” – her collaboration with Iggy Azalea – by jumping into an Uber car that is wrapped with some Britney Spears signage.
For six hours, starting at 3 p.m. PT, the select cars will be playing the song (which comes out Monday). Fans will also get a chance to win tickets to her Las Vegas show.
“For an artist of Britney Spears’ caliber, you have to make a new single release an event,” says Val Pensa, a marketing executive for the singer’s label RCA.