Brittilehti Telegraph uutisoi isojen muotitalojen hajuvesiongelmista. Julkkistuoksut nimittäin päihittävät kalliimmat kilpailijansa reilusti. Suosituimmat tuoksut ovat Britneyn, joka on ainoana keikkunut Superdrugin top 10 -listalla sen aloitusvuodesta 2006 asti. Maailmanlaajuisesti Britneyn hajuvesiä on myyty yli miljardi pulloa.
Perfume houses, celebrated noses and seasoned beauty editors may try their hardest to educate the UK’s perfume palette, but it seems we’re having none of it. Truth is, we’d prefer to smell like a celebrity.
According to high-street chemist Superdrug, big named perfume brands including Hugo Boss, Gucci and DKNY, are being overpowered by the sweet smell of celebrity perfume success. Britney Spears now outsells DKNY fragrances by three to one having sold two million bottles of her bottles of Curious, Fantasy Naughty & Nice Remix since her first launch in 2004, and according to Superdrug, Spears is the only name to have retained its position in the top 10 bestseller list since it started tracking figures in 2006. “Britney is the undisputed queen of celebrity fragrance,” says Superdrug spokesman Simon Comins.