Britney tiimeineen puhuu Glorysta ja muun muassa siitä, miksi sitä ei julkaistu salaa yllättäen vaan etukäteispromon kanssa. Lisäksi manageri Larry Rudolph paljastaa, ettei alkuperäisen Make Me -videon hylkäämiseen liity salaliittoja, vaan se ei yksinkertaisesti toiminut.
At the 2016 MTV Video Music Awards, there was one pop star with more at stake than any other that night: Britney Spears.
Her last appearance — in 2007 — was a disaster, with the singer famously stumbling through her performance.
Not so this year, when Spears — long since removed from the time when she was a tabloid fixture and late-night punchline, slinked across the stage to her steamy comeback single, “Make Me,” the lead track from her recently released album, “Glory.”
See the most-read stories in Entertainment this hour >> »
Spears’ much-hyped return to the VMAs last month helped launch her album. “Glory” debuted at No. 3 on this week’s Billboard 200 after selling 111,000 equivalent album copies, according to Nielsen Music.
For “Glory,” her ninth album, the singer opted for tradition at a time when artists such as Frank Ocean, Rihanna and Beyoncé are finding new ways to redefine conventional releases.
“What we didn’t want to do was a secret release in the middle of the night,” RCA President Tom Corson said of her label’s strategy.
“Pop audiences want to hear something. They want to be informed and educated about [an album] to some degree. Before the advent of streaming, we would have eight- to 12-week setup cycles for major superstar acts.”
The lead-up to “Glory” was condensed into a “very reasonably tight window,” with a six-week promotional blitz that culminated with the VMAs, an appearance on James Corden’s wildly popular “The Late Late Show” segment “Carpool Karaoke” and a mini-concert on “Today” that was beamed from Spears’ hit Las Vegas residency, “Piece of Me.”
Lähde: LA Times